Your Brand’s DNA

Core Power Protein by Fairlife

Industry: Wellness Beverage
Objective: Amplify brand education and consumer engagement through paid social media campaigns

Strategy:
We launched a high-impact Facebook and Instagram video campaign featuring Olympic gold medalist Simone Biles, positioning Core Power Protein as the go-to recovery drink for peak performance.

Results:

• 📈 62% increase in brand awareness across key demographic segments
• 🎯 3.1x Return on Ad Spend (ROAS)
• 🔄 Elevated engagement rates with a notable lift in video views and shares
• 🛒 Boosted in-store and online product interest within 30 days of campaign launch

Impact:
The campaign not only energized Core Power’s brand visibility but also positioned the product as a premium performance beverage—bridging influencer credibility with measurable ROI.

Fairlife

Industry: Wellness Beverage
Objective: Boost brand visibility and drive trial of ultra-filtered milk products through targeted social media campaigns

Strategy:
We developed a compelling carousel and video ad campaign highlighting Fairlife’s nutritional benefits and clean labels—paired with authentic user stories and recipe content to foster deeper brand trust.

Results:

• 📈 28% lift in website traffic and product page views
• 🎯 3.4x Return on Ad Spend (ROAS)
• 📊 +22% increase in purchase intent via retargeted audiences
• 🛒 Tracked growth in grocery retail footfall in key metro markets

Impact:
The campaign positioned Fairlife as a leading choice in premium dairy—translating transparency and wellness messaging into sustained consumer interest and sales momentum.

Kangol

Industry: Fashion & Lifestyle
Objective: Drive cultural relevance and Gen Z engagement through paid social media campaigns

Strategy:
We curated a bold Facebook and Instagram ad series during Kangol’s seasonal drop, leveraging trendsetting influencers and nostalgic visual storytelling to reignite brand love and cross-generational appeal.

Results:

• 📈 47% increase in Instagram engagement across 18–34 age group
• 🎯 2.8x Return on Ad Spend (ROAS)
• 🔄 35% increase in branded search volume post-campaign
• 🛍️ Significant uptick in e-commerce conversions for featured headwear

Impact:
This campaign reintroduced Kangol to a new generation while honoring its cultural roots—fusing legacy appeal with digital-native influence to solidify its streetwear icon status.