Our Services
Strategic Paid Social Media Advertising
At Your Brand’s DNA, we specialize in Facebook and Instagram ad optimization tailored for purpose-driven brands. With over a decade of experience and $11M+ in client-attributed sales, we deliver data-backed, results-driven campaigns designed to elevate your brand visibility, drive traffic, and increase conversions.
What We Offer
1. Content & Account Audit
We start with a comprehensive audit of your brand assets—logos, product images, site content—and support you in setting up Facebook Business Manager and Ad Accounts if needed.
2. Analytics Integration
We implement all necessary tracking pixels and scripts to ensure your campaigns are measured at every step of the sales funnel.
3. Campaign Strategy Development
We craft a multi-tiered campaign strategy that includes prospecting, retargeting, and retention tactics, customized to test and scale what performs best in your market.
4. Campaign Execution
From ad creation to launch, we manage every step to ensure smooth execution and alignment with your brand voice and goals.
5. Ongoing Optimization
We continuously analyze performance data and optimize for better ROI, reallocating budget where it performs best and refining creative for improved results.
6. Transparent Reporting
Receive easy-to-understand monthly reports detailing performance KPIs, strategic insights, wins, and plans for the next phase.
Ad Campaign Focus Areas
- Brand Awareness: Page Likes campaigns to build credibility
- Traffic Generation: Lookalike audience campaigns to drive site visits
- Sales Conversion:
- Prospecting new customers
- Remarketing to visitors and ad engagers
- Retention campaigns to spark re-purchases
Your Brand’s DNA 